©Saatchi&Saatchi

Politicians have long called on the services of public relations firms, design experts and advertising agencies to help them communicate. What impact do they have, and how has their role changed? We asked one of the very biggest in the business, Saatchi & Saatchi, for some insights.

©OECD, Pittsburgh G20 summit 2009

OECD Secretary-General Angel Gurría has congratulated Barack Obama on his re-election as US president. Mr Gurría said the OECD was proud to have worked with President Obama and his team over the past four years, both on the home front and in international fora such as the G8 and G20 (our photo).

Are you able to make sense of the barrage of opinion poll data that is currently being published in the lead up to the US presidential election on 6 November? Bruce Stokes, Director of Pew Global Economic Attitudes at the Pew Research Center, sheds light on the poll trends and assesses to what extent issues such as the economy will be deciding factors when voters approach the ballot box.

Can governments play a positive role in boosting their countries’ industrial sectors?

©Reuters/Handout

Brazil has experienced a considerable shift over the last decade as a result of its economic growth. Social inequality has decreased and income distribution has become more evenly distributed. These tangible changes are reflected in the increased confidence of the Brazilian population. Demand is higher and priorities have changed, leading to a change in both the government and the private sector as well. 

Globalisation and the emergence of interlinked yet diverse civil society groups pose a serious challenge to established governance frameworks. Change appears to be the only option. 

©REUTERS/Andrew Winning

A crisis may focus minds, but it often takes more than that to believe that change is possible. Citizens worldwide have made just that leap of faith. In OECD member countries, a grassroots movement has manifested itself in the overnight occupation of public space and the exercise of direct democracy on the model of what happened in city squares across Spain just over a year ago. After those demonstrations reached Wall Street, Occupy went global and I have been fortunate enough to be involved with the movement as it developed in London.

Click to enlarge

Poverty rates are usually a measure of personal income. But how can public services affect relative poverty, that is, when the monetary value of public services, known as “extended income” is brought into the equation? 

“Wise men don’t need advice. Fools won’t take it,” said Benjamin Franklin. Yet, from Machiavelli through Richelieu to Kissinger, people in power have always relied on good advice from people they trust. But where should the line be drawn (rather than blurred) between influence and intrigue, cost and benefit? 

©Reuters/Luke MacGregor

The economic crisis has been rich in history-defining images, from bank collapses and house foreclosures to street protests and growing lines of the unemployed. In 2011 one image stands out: that of protestors “occupying” major financial districts around the world. These protesters are demonstrating against a system that they accuse of having enriched the few at the expense of those at the bottom of the economic ladder. 

Economic growth over the past decades has led to improved quality of life, increased prosperity and longer, healthier lives in nearly all countries. Resource constraints are making us realise that to continue to enjoy these benefits we will have to change course towards more sustainable or greener growth. 

Han Seung-soo ©OECD

The continuity of our societies and the sustainability of our planet will necessarily depend on how we, as a collective, can devise the solutions to the paramount and multifaceted difficulties that have arisen from the changes wrought by the Industrial Revolution. In fact, if we are to successfully transform these challenges into opportunities, what we need is nothing short of another revolution. And in today’s revolution the bayonets, unquestionably, need to be green. 

M. van der Hoeven ©OECD

Energy markets in 2012, like the broader economic picture, are marked by significant uncertainty. From a policy perspective, global macroeconomic concerns in 2011 diverted attention away from energy policy and could do the same this year. That could have worrying impacts on policy progress, especially as recent months have ushered in record carbon dioxide emissions, worsening energy efficiency and sustained high oil prices. 

Rolf Alter

Frustrated citizens are asking their governments: “When will we see effective policies to support economic growth and generate jobs?” There is an endless debate in individual countries and at the international level, but policy responses to the crisis continue to appear fragmented, timid and sometimes incoherent. 

Mark Pieth ©OECD

The crisis should not divert attention from the fight against corruption.
Mark Pieth, Chair of the OECD Working Group on Bribery, talks to Lyndon Thompson about the need to keep the ball rolling.

©Reuters/Mainichi Shimbun

Managing risk could absorb more policy time around the world in the 21st century. How can policymakers be prepared?

The OECD Guidelines for Multinational Enterprises have just been updated. What are the main changes and how might they affect international corporate behaviour?

Bribery is a modern day scourge on international trade. At a time when so many people are struggling through an economic downturn, bribery is a very real disease threatening our prosperity. It poses a serious challenge to the development of economies and contributes to market failure. It distorts competition, damages free enterprise and blights business. It stifles talent and innovation and kills entrepreneurship. In many cases it is the poorest in society who are hit the hardest

Why do some businesses, organisations, economies and even countries succeed in achieving their objectives while others do not? Important insights are provided if we treat each of these entities as a complex adaptive system, subject to the same processes as biological evolution.

How can we all learn from a crisis? Today, we find ourselves in a disappointing, if not altogether unexpected, predicament. The very governments who took bold and decisive action in the period of the financial crisis 2008-09 to bail out banks and keep financial markets alive now find themselves on the receiving end of severe punishment from financial markets. How could this be?

The OECD, a pioneer in the quest to measure the progress and well-being of societies, is launching an exciting new initiative, incorporating Your Better Life Index. The initiative is not only a major step forward in assessing people’s true welfare, but involves people in the process too.

It would be easy to think that the organisation created in 1961 was the inevitable next stage in the evolution of the OEEC, the European body originally set up to administer the Marshall Plan in 1947. But the OECD did not simply "replace" the OEEC. Nor was its creation inevitable or easy.

Among key orientations presented at the latest session of the yearly Journées de l'économie, are improving global monetary surveillance ans reduction of market brutality.

“To reform and to perform” is the goal of many a serious politician. It is not an easy task.

Click for bigger graph

Pressure is mounting to arrest climate change, so it's hardly surprising that people around the world are being urged to use public transportation. After all, an overall strategy that includes getting people to give up their trucks and cars to use electric trolley buses, tramways and rail can help make a real dent in pollution, traffic congestion and greenhouse gas emissions. But try telling that to Australians living in the outback, long miles from the nearest bus station. Even most Japanese, who have access to some of the world's best high-speed rail links and urban mass transit, own some type of private vehicle.

Mari Kiviniemi, Finland's Minister of Public Administration & Local Government

©Finnish government

The global economic crisis is affecting families and communities across the planet. With regions bearing the brunt of the crisis, affecting businesses, jobs and people generally, regional policies are very much part of the solution.

Economic data

E-Newsletter

Stay up-to-date with the latest news from the OECD by signing up for our e-newsletter :

Twitter feed

Suscribe now

<b>Subscribe now!</b>

To receive your exclusive paper editions delivered to you directly


Online edition
Previous editions

Don't miss

  • How do the largest community of British expats living in Spain feel about Brexit? Britons living in Orihuela Costa, Alicante give their views.
  • Brexit is taking up Europe's energy and focus, according to OECD Secretary-General Angel Gurría. Watch video.
  • OECD Chief Economist Catherine Mann and former Bank of England Governor Mervyn King discuss the economic merits of a US border adjustment tax and the outlook for US economic growth.
  • OECD Secretary-General Angel Gurría discusses the uncertainty in politics around the world, lack of proper skills for future jobs, global growth and US-Mexico relations.
  • Green Talks on 3D printing: 3D printing may be growing rapidly and innovations abound, but what does this mean for the environment? Click on the picture to join Shardul Agrawala of the OECD Environment Directorate on 27 February at 13:00 CET to discuss the potential benefits and drawbacks of widespread 3D printing.
  • How should pension systems account for gender differences and deliver equitable pensions for women and men? Do differences in financial literacy between men and women impact their long-term well-being? These are some of the questions to be debated at an OECD-hosted conference taking place on International Women’s Day, 8 March 2017.
  • Africa's cities at the forefront of progress: Africa is urbanising at a historically rapid pace coupled with an unprecedented demographic boom. By 2050, about 56% of Africans are expected to live in cities. This poses major policy challenges, but make no mistake: Africa’s cities and towns are engines of progress that, if harnessed correctly, can fuel the entire continent’s sustainable development.
  • OECD Observer i-Sheet Series: OECD Observer i-Sheets are smart contents pages on major issues and events. Use them to find current or recent articles, video, books and working papers. To browse on paper and read on line, or simply download.
  • How sustainable is the ocean as a source of economic development? The Ocean Economy in 2030 examines the risks and uncertainties surrounding the future development of ocean industries, the innovations required in science and technology to support their progress, their potential contribution to green growth and some of the implications for ocean management.
  • OECD Environment Director Simon Upton presented a talk at Imperial College London on 21 April 2016. With the world awash in surplus oil and prices languishing around US$40 per barrel, how can governments step up efforts to transform the world’s energy systems in line with the Paris Agreement?
  • The OECD Gender Initiative examines existing barriers to gender equality in education, employment, and entrepreneurship. The gender portal monitors the progress made by governments to promote gender equality in both OECD and non-OECD countries and provides good practices based on analytical tools and reliable data.
  • Once migrants reach Europe, countries face integration challenge: OECD's Thomas Liebig speaks to NPR's Audie Cornish.

  • The carbon clock is ticking: OECD’s Gurría on CNBC

  • If we want to reach zero net emissions by the end of the century, we must align our policies for a low-carbon economy, put a price on carbon everywhere, spend less subsidising fossil fuels and invest more in clean energy. OECD at #COP21 – OECD statement for #COP21
  • They are green and local --It’s a new generation of entrepreneurs in Kenya with big dreams of sustainable energy and the drive to see their innovative technologies throughout Africa. blogs.worldbank.org
  • Interested in a career in Paris at the OECD? The OECD is a major international organisation, with a mission to build better policies for better lives. With our hub based in one of the world's global cities and offices across continents, find out more at www.oecd.org/careers .

Most Popular Articles

OECD Insights Blog

NOTE: All signed articles in the OECD Observer express the opinions of the authors
and do not necessarily represent the official views of OECD member countries.

All rights reserved. OECD 2017