While we still use traditional means of getting our messages out to decision makers–through printed press releases, launch events and videos, for example– we recognise that there has been a huge shift in how individuals get their information. Social media technologies have now extended our outreach beyond policymakers to civil society. We have embraced new technologies to create more ways of gaining access to our great wealth of data and analysis.
Social media is now an integral part of our communication strategy. Beyond just acting as a means to disseminate and access information, social media has helped us to gather insights from outside the OECD, keep up-to-date on policies, solicit feedback and make our interactions with our stakeholders more transparent.
For policymakers we are now providing new environments for sharing evidence, benchmarking and networking. The skills.oecd interactive portal provides data visualisations and videos aimed to help people understand the complex issue of acquiring and using skills effectively. Our “educationtoday” blog provides global perspectives on education, and the interactive OECD Better Life Index shows how education can improve people’s lives. We’re also disseminating more of our information online, through education-in-focus briefs and a quarterly online newsletter.
In short, we’re making it easier for policymakers and our other stakeholders, including school principals, teachers, parents and students, to see our work and, we hope, benefit from our expertise in gathering and analysing internationally comparable data and insights on education.
©OECD Observer No 293, Q4 2012