Measuring government impact in a social media world

©Reuters/ Eric Thayer

There is hardly a government around the world that has not yet felt the impact of social media on how it communicates and engages with citizens.

And while the most prominent early adopters in the public sector have tended to be politicians (think of US President Barack Obama’s impressive use of social media during his 2008 campaign), government offices are also increasingly jumping on the bandwagon.

Yes, we are talking about those – mostly bricks-and-mortar – institutions that often toil away from the public gaze, managing the public administration in our countries. As the world changes, they too are increasingly engaging in a very public way through social media.

Research from our recent OECD working paper “Social Media Use by Governments” shows that...

Read more at oecdinsights.org

Originally published on oecdinsights.org on 18 February 2015.

Useful links:

OECD work on public sector innovation and e-government

Face to Facebook with civil society

E-governance in Egypt




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