And while the most prominent early adopters in the public sector have tended to be politicians (think of US President Barack Obama’s impressive use of social media during his 2008 campaign), government offices are also increasingly jumping on the bandwagon.
Yes, we are talking about those – mostly bricks-and-mortar – institutions that often toil away from the public gaze, managing the public administration in our countries. As the world changes, they too are increasingly engaging in a very public way through social media.
Research from our recent OECD working paper “Social Media Use by Governments” shows that...
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Originally published on oecdinsights.org on 18 February 2015.