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©OECD Yearbook 2015
2015 OECD Yearbook
2015 OECD Forum
A city’s brand is pivotal for its position in global society, particularly in global competition. Indeed, a city has many aspects of a commercial product. The very strong international brand that I represent is Prague, the million-strong capital of the Czech Republic. Public perceptions of this brand generally focus on its cultural heritage, such as the Prague Castle and Charles Bridge, as well as its leading industries, science and research. This perception is an accurate one, and is how our city wishes to be seen.
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