Kalu’s question had an overwhelming impression on the president and the onlookers. I remember being completely astonished at the brilliance of the boy and his question, and being even more proud of the earnestness with which he had asked it. That question was not an appeal to the President alone. It was the question of every child who has been denied their basic rights to the entire world and it was Kalu who had raised it in that moment.
This question did not emerge out of nowhere but was years in the making. As we moved towards the end of the 20th century, economic growth driven by technology emerged as an aspiration of every country. Economic development came to be the real test of a nation and its supremacy. As a result, countries in their haste to achieve commercial and industrial growth overlooked individual and social growth, both of which are fundamental to real human development.
Globally, 168 million children are employed in labour and 5.5 million are captive in modern forms of slavery; the rising refugee crisis is only adding to this predicament. Although, there are no official figures on the employment of Syrian children in the Turkish garment industry, the number of child labourers employed by international brands is increasing.
In late 2000, a BBC documentary reported on the use of enslaved children in the production of cocoa in several Western African countries, mostly Ghana and Côte d’Ivoire, which collectively supply more than 70% of the world’s cocoa. According to a Tulane University survey, the number of children involved in hazardous activities in cocoa farming increased by 46% in Côte d’Ivoire between 2009 and 2014. Despite consistent efforts to combat this situation, there are still 2.1 million child labourers involved in the industry, usually working in hazardous conditions.
This survey is a follow-up to the 2001 Harking-Engel Protocol, which seeks to eliminate the worst forms of child labour in cocoa-growing countries. The agreement is a voluntary public-private partnership and lays out a series of actions, including the development of industry certification. However, due to extreme poverty, limited access to education and lack of monitoring, along with governments’ needs to address other issues, proper enforcement of the law and recommended guidelines has not been possible.
During the first phase of my fight against child labour in the 1980s the world remained ignorant. There were 250 million children in labour then, but the issue of child rights was not a mainstream topic. Even though this number has decreased, there is far more work to be done and the role and centrality of the corporate sector cannot be overlooked.
To illustrate this, I will draw upon my own experience and share the story of Rugmark, now known as GoodWeave. To ensure there were no more children forced to be carpet weavers like Kalu, I started Rugmark in 1995 following intense discussions with carpet manufacturers, middlemen, exporters, NGOs in India and abroad and leading carpet importers in Germany and the US.
The idea behind Rugmark was to eradicate child labour in the carpet manufacturing industry with well-placed interventions in the supply and demand chains. I believed that after sparking the will for change the industry could be moved successfully from child-labour afflicted to child-labour free, and could help social development by disrupting the circle of poverty, illiteracy, poor health and illegal employment.
This initiative led to a decline in child labour in the carpet industries of South Asia from over a million child labourers in the 1990s to less than 200,000 today. The most remarkable fact of this endeavour is that there was no adverse effect on rug exports from South Asia to the West. In fact, there was more awareness amongst consumers about child labour in the carpet industry and exporters were able to strike better deals with buyers. Optimism amongst the stakeholders brought about a remarkable change that was channelled through the power and reach of the corporate sector.
Most innovations dreamt up in the industrial and information technology revolution have served only financial indicators. The condition of our children now demands the corporate sector to launch another revolution. Brands and multinationals should develop stringent auditing guidelines and place pressure on manufacturers to clear their supply and value chains of child labour. There should be strict compliance and monitoring of these social audits. Similarly, codes of conduct and new accreditation procedures should be developed to certify that factories are free of child labour.
Ethical sourcing and ethical trading should be encouraged through industry coalitions. Effective corporate governance can be practised through such alliances which should ideally provide principles and standards for responsible business conduct consistent with existing laws. Industrial guidelines should ensure that the operations of each enterprise are in compliance with state policies and contribute to the UN Sustainable Development Goals. Innovative approaches, encompassing moral tenets, need to be found for sustainable- industrial coalitions which are crucial to today’s development agenda.
I firmly believe that the business community can put compassion alongside profit. Businessmen with compassionate hearts and businesses with compassionate intelligence should be the norm. We cannot hold the government solely accountable for the conditions of our children. Also, we should not continually undermine our role in reforming society.
Innovation is an evolutionary process and to create a future more considerate of our children we need to think with more conviction and more creativity. To provide all children with an equal opportunity to realise their full potential, innovation must not only benefit those who can afford it, but reach and meet the needs and rights of those who are the most marginalised and vulnerable.
International business has experienced extensive structural changes. The advent of service and knowledge-based industries has boosted the formation of several small and medium-sized enterprises. These enterprises, along with large-sized firms invest heavily in their corporate social responsibility; however, with the changing times, CSR has to evolve and embrace a broader perspective on social responsibility and growth.
Inclusive growth can only be accomplished with progressive and innovative methods. That means implementing ideas that are based on sound evidence and that can be subjected to rigorous monitoring, evaluation and revision for adaptation to differing contexts. Yet these ideas need to be participatory, scalable and adoptable by the most victimised and marginalised groups–essentially, we must establish equity through their execution.
Inclusive innovation offers more sustainable development than charity and philanthropy. The development of these initiatives needs to be fostered with policy changes and a paradigm shift to integrate people’s voice in the process must be ushered in. Since the success and failure of social innovation is our collective responsibility, all stakeholders should be made equally accountable for its scaling.
So, how can the corporate sector put these principles into practice?
First and foremost, we need to move from corporate social responsibility and philanthropy to the much wider concept of “corporate social accountability”. To be able to grow inclusively and sustainably, businesses need to assess the context and identify the barriers that keep the poorest children and families from realising their rights. We need to think of measures that can be taken to engage the entire community, especially the most marginalised members, like women and children, in developing and implementing solutions.
A principled approach to innovation starts with, and is guided by, questions throughout the process–from identifying problems to developing and scaling up solutions to evaluating their impact.
How can we ensure that the poorest and most marginalised children are not excluded from such opportunities? And why should we? There is concrete evidence of the positive impact investment in children and education has on individuals, families and nations, in terms of national income, economic growth and poverty reduction, and in human development. With regard to education, the global average rate of return on investment is estimated to be around 10%, whereas each additional year of education is associated with a 35% higher GDP per capita.
On our journey to discovering, or rather creating, the answers and solutions to questions such as the one above, we will experience an ethereal joy in performing business. The same joy I feel when I see the smiling faces of children rescued from their lives of misery, poverty and captivity.
I am also seeing a large number of corporate leaders take responsibility and move from agreement to action. We are seeing the evolution of a more considerate and compassionate partnership between civil societies, governments and corporations. However, the situation of our children demands more.
Your active co-operation and participation will help build a more sustainable future. Our children are the present and the future, and we must enable them to take over the world.
© OECD Yearbook 2016