The development of a global information infrastructure (GII) will radically reduce the cost of delivering audiovisual information and entertainment to markets around the world, whether conventional film, enhanced services such as video-on-demand or new Internet-based multimedia services. The digital computing and communications technologies underlying the GII are changing how services can be delivered – also how they are produced, as computers and computer networks become basic tools for creating and packaging visual, audio and data content. But not only are many of the technologies thesame or similar for production and delivery; continuous communication (or interactivity) between creators, programmers and consumers of content is increasingly central to the production of services. To read the full article, download the PDF file below.