Your country has talent

Does your country have what it takes to attract talent? Young people entering the labour market today are more educated than older workers approaching retirement and as digitalisation and globalisation reshape demand for skills, countries are looking beyond their borders to meet their needs. However, luring in highly qualified migrants is easier said than done, since many of them, whether in areas such as health, technology or finance, find themselves in the driving sear as the competition for global talent intensifies and in a position to pick their destinations more carefully in line with their own career plans. Countries have to be appealing to them, as well as the other way around. So what makes skilled migrants choose one country instead of another?

Answering such questions is important for securing the talent that is so essential for sustainable, inclusive growth, and our new OECD database on migration attractiveness can help provide some benchmarks. The data shows, for instance, that Australia is particularly attractive to highly educated workers, while Canada appeals to entrepreneurs and international university students are drawn to Switzerland.

How does your country compare? To find out more, visit: www.oecd.org/migration/talent-attractiveness/

©OECD Observer Q3 No 319 Sep 2019




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Last update: 13 Oct 2020

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